Tone it down, Hilary Clinton

In an article on abcnew.go, there is an interesting post about "six ways the white house tried to soften Hilary Clinton" meaning six ways the white house tried to make Hilary Clinton seem less involved in politics and more feminine and unaware of the real business side of the white house. She was told not to appear defensive, and to be ready to answer questions such as "have you ever done drugs" . Of course she has an image to live up to being the first lady, but why does she need to seem less politically involved?!
    The White House first suggested she appear in "Home Improvement" which was the most popular American television show at the time. They wanted her to seem more like-able and said this would do the trick, but she declined noting that it would diminish the seriousness of her role as first lady. They also suggested that the Clinton's 20th wedding anniversary be publicized, and that they should do an interview for it, since it would not be too political of an event.
   Other suggestions for Clinton included looking for "opportunities for humor" while making public appearances, and to always have a conversational tone of voice as to not seem like she was giving a speech.
     This all goes hand in hand which politics and how people in power market themselves a specific way in order to get a certain reaction from people. It is all staged and their every move is mapped out. This article reminded me of Kathleen Hall Jamieson's article criticizing Barack Obama and his choices . She critiques a eulogy he made for a funeral, and says the setting and pace he spoke changed it into more of a speech. These small elements are very crucial for politicians and impact their image greatly. In Hilary Clinton's case, instead of them trying to make her seem more professional and correct as they do with presidents such as Obama, they were trying to make her seem more aloof and unaware unfortunately because she is a woman.