This
week President Obama gave a statement indicating that the Organization for
Action (OFA) was doing "God's Work."
Obama was boosting the morale of the volunteers that were pushing
citizens to get health insurance for those that do not have insurance with
Obamacare before the March 31st deadline.
In his statement Obama was saying not to be discouraged by partisan
attacks and that he and his team in Washington can only talk so much, but what
really makes a difference are the volunteers' actions. Obama said "The work you're doing is
God's work. It is hard work."
I
found this article related to Stephen Heidt's article "The Presidency as
Pastiche: Atomization, Circulation, and Rhetorical Instability," because
President Obama's statement is a pastiche where it somewhat resembles a pastor
or priest preaching and by encouraging the volunteers to keep doing what they
are doing. Pastiche means a work of art
or literature that imitates a style or character of someone or something else
and by celebrating the work, not mocking it.
The ideography for Obama's statement would be "God's work,"
because just by saying it, it automatically gives the idea of being holy,
divine, and ultimately morale and just.
The term "God's work" is a fragment in Obama's address that
"...perform specific functions in the service of ideological goals" (Heidt
624) because it reminds the volunteers and the supporters that despite the
negative campaigning they are still doing something for a good cause, and that
is allowing everyone to get health insurance.
By saying "God's work," President Obama is reminding the
supporters, volunteers, and everyone else, even the opposing side, that getting
everyone to get health insurance is ultimately good which benefits the greater good
of the American people. In this sense
the ideograph "God's work," functioned as a rhetorical text that
"...interpellated audiences into a narrative that constituted their
identities and didactically animated their political activity" (Heidt 624)
because it boosted the people's morale and reminded them that they are doing
good works giving the notion that they are saints in the presence of sinners
saving their souls, almost literally by forcing them to get health insurance.
This is an excellent example of the ideograph in action! God's Work is an easy sound byte to latch on to and it's something we can all remember. We might talk about this next week!
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