This situation ties in with a few things we've read and discussed in class. Milbank's argument that the millennial generation is "unable to remain attached to a cause" is consistent with Stein's and Sanburn's stance in their "The New Greatest Generation" article. The President's attempt to reach this generation through meeting with a celebrity popular among them on a popular media platform connects with our more recent readings about the power of media to reach people and help shape their views on issues (agenda-setting).
Saturday, March 15, 2014
Obama is losing millenials' support
The 18-24 demographic is not turning out to enroll in Obama's Affordable Care Act ("Obamacare") in numbers as high as the administration had hoped. According to this Market Watch article, "Obama administration officials were hoping that one-third of overall signups would be that of the so-called 'invincibles,' young healthy adults who can help spread out the risk for the program." But this demographic has not shown the President the same support they did during his 2008 campaign and in the years shortly after. Dana Milbank argues that millennials have "abandoned Obama" because once he was elected, he did little to engage their generation. Obama tried to garner more millennial support for the Affordable Care Act by participating in a mock-interview on FunnyOrDie with Zach Galifinakis.
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The idea that Obama "did little to engage the generation" after he was elected is an interesting one. Let's talk more about it in class on Monday!
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