ObamaCare and the youngins

In an article on theweek.com there is a list of 11 ways ObamaCare is marketing itself to the "millennials" who are always on social media and constantly needing attention seeking ads in order to gain our attention as the reading referred to. The list of ways includes using cool celebrities in commercials with gimmicks in order to capture our attention. They also used interesting methods such as sending their supporters to Dennys at 2-3 am in order to be around the most young people, and sending them to Footlocker stores when they knew young people would be in line buying new Nikes.
   Along with personally influencing people to vote for ObamaCare they also used social media gimmicks such as the "pajama boy" campaign featuring a boy dressed up in a onesie in order to encourage people to vote early. Then they also have the "brosurance " ads featuring young men partying and yelling,  and doing keg stands yelling "got insurance" in an effort to get young fraternity men to vote for ObamaCare perhaps? Nonetheless the Obama administration is trying very hard to pump up its young crowd and cater to us in every facet of our lives, partying, sports, celebrities, and social media. Only time will tell if all of the gimmicks really pay off.