Wednesday Jan. 29th MSNBC's official Twitter account tweeted "Maybe the rightwing will hate it, but everyone else will go awww: the adorable new#Cheerios ad w/ biracial family." Shortly after the tweet was published MSNBC deleted the tweet and delivered this tweet in response "Earlier, this account tweeted an offensive line about the new Cheerios ad. We deeply regret it. It does not reflect the position of MSNBC." Shortly following was another tweet by MSNBC "We are deleting the earlier offensive tweet. It does not reflect msnbc's position and we apologize." MSNBC has since fired the employee that was responsible for the tweet. MSNBC is receiving heavy blowback from the rightwing media and also the RNC as a result of the previous tweet's.
Relating this story to the class, this is prime example of political parties using negative face to create a pour image of their opposition. This type of statement creates a negative implication regardless of its validity. This is one of many examples in todays political arena that is contributing to the resentment between both parties.
Nice work, Colin! You're right, this is an excellent example of negative face. We'll be talking about this more in class on Monday!
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